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Why Is Gant So Expensive? The 4 Reasons

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Gant is an American-Swedish brand that is well-known for its modern take on classic preppy style. Founded in 1949 by Bernard Gant, after whom it’s named, the brand has expanded over the years to include clothing and accessories that are both stylish and functional. But do you know why is Gant so expensive?

I really like Gant as a brand. Gant brings an American vibe with its clothes, and I consider it a brand for more mature men, explaining why it is so costly.

Let me show you why is Gant so expensive, in my opinion.

Why Is Gant So Expensive?

Gant is so expensive because it’s a premium brand, shows wealth and status, celebrities wear the brand, and the shirts and polos are popular among men (I know I love them).

Men's Gant Grey Polo

Gant Is A Premium Brand

Gant is a premium brand because not everyone can buy its products all the time. You might be able to afford one piece in a while, but not all the time, and that is perceived as a premium brand.

Read: Where Is Gant Made?

Premium brand consumers can push themselves to pay more than what they pay for an average product with the same functions. So Gant knows that they can charge more money for its shirts because consumers will buy them, independently of the price.

Also, people, in general, love a premium brand because it makes them feel special. Wearing a Gant shirt or a Primark shirt is definitely not the same. Wearing a premium brand product can boost your confidence and make you feel sexier.

I would say Gant is a premium brand like Hugo Boss, Ralph Lauren, or Calvin Klein. All of these brands are more focused on men than women (in my opinion).

Gant Shows Wealth and Status

Fashion is a way of showing wealth and status to other people, and in some environments, this is very important. I believe Gant shows more status among men than women as it is a brand with solid masculine vibes.

When someone sees that you are wearing a Gant shirt or another premium brand shirt, they think you are rich enough to spend your money on clothes. Of course, that’s not always true, but people notice it when you wear this type of clothing. Brands know this and make their products more expensive since they know people will buy them.

Read: Why Is Tommy Hilfiger So Expensive?

I do love to buy Gant polos and shirts, not because I want to show other people I am wealthy or I have a certain status, but because I like the masculine vibe it brings with itself. It brings a certain je ne sais quoi.

Gant is expensive because it will put you in a smaller group of people who can afford the brand. But, of course, it’s not as restricted as buying Gucci or Louis Vuitton products, but it’s smaller than mass-market brands like Zara or GAP.

Gant Shirts And Polos Are Popular Among Men

Men's Red Gant Polo

So many gents love this brand because of the unique designs, styles, and colors it exposes in its collections. You can find all kinds of different colors within the large spectrum offered by the brand. 

As you know by now, I love Gant shirts and polos and have a few in my wardrobe. I particularly like the Gant classic oxford shirt, one of the best sellers of the Gant collection. Like me, many men love these Gant products because they are of good quality and have a signature rugged style, with a tailored look that you can comfortably wear with other clothes and look on point. 

I like the Gant polos because they look pretty good with jeans or chinos, and you have so many different colors to choose from. They can give a casual or more formal look if you prefer, and I love that you can do both with the same item.

Read: Why Is Hugo Boss So Expensive?

Knowing all the above, Gant can charge more for its products since it’s perceived as a good quality among men who will purchase from the brand.

Celebrities Wear Gant

Celebrities like Ryan Gosling, Ben Affleck, Ashton Kutcher, or Ryan Reynolds are often seen with Gant clothes. We all know how much women and men love all of them. They are all good-looking and dress pretty well.

When you see a celebrity wearing something that looks good on them, you will try to copy that style and buy the same outfit. This is why brands like Gant use stars to promote their product, because they build credibility to the brand, create brand awareness, and impact people’s emotions to buy something they didn’t know they need it.

Having famous people wearing a specific brand makes the products more expensive, elevating the status and exclusivity of the brand.

Common Questions About Why Is Gant So Expensive?

These are some of the most common questions about Gant.

Is Gant A Luxury Brand?

I don’t consider Gant as a luxury brand. Gant is a premium brand. A luxury brand is for people who want to feel special and don’t mind paying a lot of money for one item they might not need.

A premium brand targets customers who don’t mind paying more for a product that they could purchase cheaper (they care about quality).

Men's Grey Gant Polo

Is Gant A Designer Label?

In my opinion, Gant is not a designer label. However, some people could consider Gant a designer label because it has its founder’s name and sells premium products.

Read: Why Are Timberlands So Expensive?

Who Wears Gant?

Gant products are very popular among men. Of course, men above their forties are the main buyers, but I can see many guys in their thirties (me included) purchasing from the brand.

Conclusion About Why Is Gant So Expensive

Now you can answer the question: why is Gant so expensive? Because it is considered a premium brand, it shows wealth and status to other people, its shirts and polos are popular among men, and celebrities wear the brand clothes.

Gant is an expensive brand, but it’s worth the price. So whether you’re looking for a shirt or polo to wear on casual Friday or want something more upscale with some class and sophistication that can be worn at night out in the town, Gant has what you need.

What about you? Why is Gant so expensive, in your opinion? Do you have any Gant products? Please share with me in the comments.