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Givenchy is a French luxury label known globally for its Haute Couture and ready-to-wear collections for both men and women. But why is Givenchy so expensive?
The house of Givenchy was founded in 1952 by the designer Hubert De Givenchy. In 1988, the LVMH Group (which owns Louis Vuitton, Dior, Marc Jacobs, Fendi, among other luxury brands) purchased Givenchy. We know a brand is expensive when the LVMH Group owns it.
Read: Where Is Givenchy Made?
With price tags of thousands of dollars, Givenchy is one of the most pricey fashion labels on the market. So let’s find out why Givenchy is so expensive.
Why Is Givenchy So Expensive?
Givenchy is expensive because it’s a luxury brand that provides exclusivity and status to those who wear its products. It has a loyal customer base that appreciates the highest quality raw materials. In addition, celebrities love the French label.
Givenchy Is A Luxury Label
Why is Givenchy so expensive? Because it’s a luxury brand. Therefore it’s more expensive than high-end and mass-market brands because not everyone is able to afford to buy a product from the French label. Luxury is a synonym for quality, elite craftsmanship, the best and most rare materials, and some of the best shopping experiences. Givenchy offers all the above, and that’s why it can be so pricey.
When buying a Givenchy product, customers know they are purchasing something special that can boost their self-esteem, make them feel they belong to an exclusive group of people, and feel richer and unique. Likewise, luxury brands like Givenchy, Louis Vuitton, Loro Piana, or Gucci know they can make their prices high since consumers who enjoy feeling this way will pay for it.
For some people, acquiring a Givenchy product can be a lifetime goal where they have to work for months to save money. For others is a way to express their individuality and self-expression. Luxury brands are expensive because they don’t want everyone to purchase them. Otherwise, they would lose the kind of magic and aura they have.
Givenchy Provides Exclusivity and Status
Givenchy is one of those brands that provide status and exclusivity to those who possess any product from the French label. Therefore, if you know or see someone who has or is wearing a Givenchy item, you will think about that person as someone wealthy since they can spend thousands of dollars on one single product.
Givenchy doesn’t expect (or want) everyone to be capable of purchasing its products. Instead, they want to provide status to those who can and make them feel special and unique. So how can a brand justify such high prices if their products don’t make you feel different from mass-market ones? That’s the big difference between them, the way they make you feel and the status they provide in the eyes of others.
In high-end circles, wearing luxury brands is the only way to be accepted by the most exclusive groups. You are evaluated on how much you can spend on a dress, and you can’t even wear the same items more than once. Givenchy can help some people enter the most exclusive groups due to its high prices.
Givenchy Has A Loyal Customer Base
Luxury brands like Givenchy tend to adopt a business model of making each product with limited stock. As a result, limited supply and high demand mean very high prices that customers have no trouble spending. Moreover, this model builds a loyal customer base for Givenchy since no one wants to lose an opportunity of buying something that can go viral.
In 2017, Givenchy launched its new Duetto handbag on the Chinese Kol Gogoboi platform boutique. This exclusive online sale was a huge success and sold out after one hour and a half after they were available. All the available styles sold out in less than 72 hours.
Givenchy successfully creates intimacy with its customers to ensure they keep building the label and become brand ambassadors to others.
Givenchy Provides Highest Quality Raw Materials
Givenchy provides some of the best materials and craftsmanship for its products. As a result, you can expect close attention to detail when crafting some of its items, and that’s why you have some dresses costing over $10,000.
Most Givenchy products seem to be made in European countries like Italy, France, and Portugal. This means materials and labor are more expensive, and the French brand will charge higher prices.
Givenchy uses materials like silk, calfskin leather, alligator leather, lambskin leather, and shearling, but you can also expect cotton, viscose, or polyamide in some items.
Celebrities Love Givenchy
Celebrities are crucial for any luxury label because they bring the desirability and awareness that any brand needs to be seen as more expensive and exclusive. Celebrities are seen as people with loads of money who can purchase any brand they want. So if they are buying Givenchy, that means the brand is somehow unique.
Another reason why brands love celebrities is that they have power over consumers. Some people will purchase and pay high prices if they see a star wearing Givenchy. They want to feel closer or look like someone they idolize.
Just think about the Audrey Hepburn Givenchy black dress that she wore on the set of Breakfast At Tiffany’s, which was sold at a charity auction for US$923,187.
Some celebrities that wear Givenchy are Kendall Jenner, J Balvin, Kanye West, Naomi Campbell, Laura Dern, Gal Gadot, and Shawn Mendes.
Common Questions About Why Is Givenchy So Expensive
These are the most common questions about why is Givenchy so expensive.
What Is So Special About Givenchy?
Givenchy is a casual chic that embraces femininity and an aristocratic elegance that combined makes any product timeless. As a result, consumers tend to feel unique and special when purchasing a Givenchy item.
Is Givenchy A High-End Brand?
I wouldn’t consider Givenchy a high-end brand but a luxury one. High-end brands are expensive, but most consumers can still afford them. When it comes to Givenchy, not everyone can afford the French label.
Why Is Givenchy Play So Expensive?
Givenchy Play is expensive because you are buying a luxury product label. The perfume is made in France and uses the best materials, making it even more costly.
Why Are Givenchy Shoes So Expensive?
Givenchy shoes are expensive because they are usually made from the finest leather in the world and rely on the expertise of Italian craftsmanship.
Why Are Givenchy Bags So Expensive?
Givenchy bags are expensive because they are usually made from the finest leather in the world, like lambskin, calfskin, crocodile, and rely on the expertise of Italian craftsmanship.
Conclusion On Why Is Givenchy So Expensive
Why is Givenchy so expensive? Because it’s an Italian luxury label that can provide status and exclusivity to those who purchase and wear any item from the French brand. Its products use the best materials and are mostly (if not totally) manufactured in Europe, having a loyal customer base and being loved by celebrities.
For some people, it may be difficult to understand why you spend so much money on one Givenchy product, but if you can afford it and it brings value to your life, no one is permitted to tell you the cost is not worth it.