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Versace is one of the most known luxury brands globally and has tremendous brand recognition, but do you know the difference when it comes to Versace Jeans Couture vs Versace?
Premium fashion brands tend to have diffusion lines inside their brands. So you have some examples like Hugo Boss having the Boss label and the Hugo label, Armani with Armani Exchange, Giorgio Armani and Emporio Armani, or Tommy Hilfiger with Tommy Jeans. So it’s more common than you think.
However, just because they all belong to the same company doesn’t mean they are the same. You are about to find out the difference when it comes to Versace Jeans Couture vs Versace.
What Is The Difference Between Versace And Versace Jeans?
The difference between Versace and Versace Jeans Couture is the customer segmentation, price, shopping experience, and collection’s designs.
Both labels belong to the Versace brand, and the main difference is the customer segmentation. The Versace label targets older consumers who want a private shopping experience looking for quality over quantity, status, and exclusivity, not mind paying more for all they deserve.
Read: Where Is Versace Made?
On the other end, the Versace Jeans Couture is cheaper because it targets a younger audience that prefers to shop online and wants to make a fashion statement with quality clothes like Versace.
The difference between both labels became so big inside Versace that the Italian brand offers different newsletters for both labels (a genius marketing move because they can design their emails for their specific audience).
Both labels have customers who rarely change between brands and maintain their shopping habits in general. After all, buying Versace is a personal pleasure that many cannot afford.
What Is The Versace Label?
The Versace label brings the latest looks from the runway, making a fashion statement for special occasions and events. Fashion designer clothes.
The Versace label is known for its innovative designs full of colors and flashy symbolic prints that you look at, and you know it’s a Versace product in seconds.
Compared with other brands, I find Versace clothes a lot more colorful with iconic messages, but when compared with Versace Jeans Couture, I find it more conservative (if I can use that word with Versace). I guess it’s a way for the brand to split the customer segmentation between both labels.
Who Is The Versace Label For?
Versace customer segmentation is men and women between 30 to 50 years old, looking for status, exclusivity, and the last fashion item from runways. So it’s for men and women that can spend thousands of dollars every month on the Italian brand without worrying about money.
The Italian luxury brand is not for everyone since Versace is expensive, and not every customer can buy it. The Versace label customers like to have a personal shopping experience, having all the attention on them. They want to feel special and don’t mind paying more for that experience.
What Is The Versace Jeans Couture Label?
The Versace Jeans Couture label is the perfect mix between high fashion and streetwear. It focuses on new trends without losing its informality.
In September of 2018, Versace sold all its shares to the Group Michael Kors. As a result, the first business decision of the group was to integrate Versace Verus with Versace Jeans, creating the Versace Jeans Couture.
The Italian fashion house diffuse line has become extremely popular over time with trendy offers that are accessible to more people than the primary label.
If you check some of the VJC items, you can see the brand has an informal and youthful style following some of the biggest trends like bold prints and patterns, oversized clothing, and sneakers or bright colors.
Who Is The Versace Jeans Couture Label For?
Versace Jeans Couture is for young men and women between 20 to 30 years old, that want a casual luxury fashion item to wear every day without spending thousands of dollars on each piece.
It’s for young customers than have fewer resources. It’s still Versace, bringing the exclusivity and status that the young generation wants to be more independent.
The Versace Jeans Couture label customers shop more online than in-store and like to find the best deals without losing the sophistication and refinement Versace brings.
Common Questions About Versace Jeans Couture vs Versace
These are some of the most common questions about Versace Jeans Couture vs Versace.
Is Versace Jeans Couture Real Versace?
Yes, Versace Jeans Couture is authentic Versace and belongs to the Italian luxury brand. The main difference between both labels is the price, customer segmentation, shopping experience, and the item’s design.
Is Versace Jeans Couture High End?
In my opinion, Versace Jeans Couture can be classified as high-end. However, it’s not as exclusive as the Versace label since it’s available to a broader audience and has a lower retail price (compared to many other brands, it is still expensive, and many customers cannot afford it).
Is Versus Versace Discontinued?
Yes, Versus Versace is discontinued, and it’s now part of the label Versace Jeans Couture. It was the first marketing move from the Michael Kors Group when they purchased the Versace brand shares in 2018.
Versace Jeans Couture vs Versace
In conclusion, Versace label and Versace Jeans Couture belong to the same brand but have different customer segmentation and prices.
Now, just because you belong to the customer segmentation for one of the labels doesn’t mean you can’t buy from it. Always buy what you like and not what society and brands tell you to. If I want something from the Versace Jeans Couture collection, I will buy it even if I am not their target consumer.
The difference between the Versace label and Versace Jeans Couture label is for Versace (as a company) to target the right products to the right consumers and make money from them. If fashion brands don’t split their products into different labels, they would be losing money.