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Good American is a very recent American fashion label founded in 2016 and is most known for its jeans for women. However, the question you have is: where is Good American made?
Just because the name is Good American doesn’t mean that you should believe that all products are manufactured in the US. I know the brand’s title passes that perception, but it doesn’t mean it’s true. I have never bought anything from Good American because they only make clothes for women.
Read: Where Are Levi’s Made?
I have decided to review hundreds of product descriptions on the Good American website to check if the brand lists where the products are made. I also visited two department stores in London that sell Good American products, checking multiple items. So let’s find out where Good American jeans and other items are manufactured.
Where Is Good American Made?
Good American items are manufactured in the US, China, Mexico, and Turkey.
Diesel doesn’t list where its products are manufactured on the product descriptions on its website. It was a surprise to know that Good American takes advantage of telling customers they manufacture in America. Some luxury brands like Palm Angels, Alexander McQueen, and Stone Island also manufacture in very respectable countries and don’t provide any information about the country of origin of their products.
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The reason why it’s so surprising that Good American doesn’t tell customers that some of its products are made in the US is that I am used to seeing some fashion brands like Ted Baker, Fred Perry, The North Face, or Doc Martens only providing the country of origin they want (US, Italy, France, Portugal), ignoring some others (usually from Asia or Africa). At least the American brand is consistent which the information provided, which I love.
I couldn’t find any supplier list on Good American website either. Sometimes fashion brands have a supplier list around the corporate responsibility section, but not with this Italian label. They provide a lot of information about their sustainability implementations, but that’s it.
However, don’t worry if you purchase a Good American item online. You can still find the country of origin when you receive it. This is because the EU and US legislations require the brands to tell the country of origin for any imported products when it comes to physical goods.
When I checked Good American goods in-store, the country I found the most was China, which is not surprising. I wasn’t expecting to find any products made in America, so the surprise was that. However, I still think I definitely missed some countries since I believe this brand manufactures in more than four countries. It’s challenging to be 100% accurate because stores don’t sell all the products from a brand, and different stores have different items.
Is Good American Made In The US?
Yes, some Good American items are manufactured in the US.
One of the reasons why Good American jeans are not cheap is that they used to be exclusively manufactured in Los Angeles, US. The brand even stated that on their website, which now you can’t find it anywhere.
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You can’t find that statement of “we exclusively manufacture jeans in America” because, in 2018, Good American said that they were ditching the “100% American-made label,” moving some of the manufacturing of its products to different countries. The reason was that the costs in the US are high, which is ironic since that’s the explanation for why the jeans are so expensive.
So don’t be surprised if you find a Good American pair of jeans that are not manufactured in the US, which is very ironic when you think about the brand’s name. Also, apparel manufacturing expertise in the US has decreased through the decades of outsourcing.
Is Good American Made In China?
Yes, many Good American goods are manufactured in China.
Most consumers think that products made in China are not as good as those manufactured in Europe since production sites in China use cheap labor and materials. Since manufacturing in China is so cheap, the brand makes higher profits. Luxury labels like Louis Vuitton, Hermes, or Givenchy can exclusively manufacture outside Asian countries because their products have a heftier price tag.
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This doesn’t mean that Good American products manufactured in China are lower quality or bad since this is a premium fashion brand, and it has some quality measures that are in place to ensure the rate of its products. I couldn’t find the exact location of Good American’s manufacturing sites in China.
Is Good American Made In Turkey?
Yes, some Good American products are made in Turkey.
The fact that Good American manufactures in Turkey was a big shock for many consumers. The reason is that Khloe Kardashian is Armenian, and many Armenians were murdered in the Ottoman Empire after World War I, which is now Turkey, something the Kardashian family is vocal about.
Read: Where Is Guess Made?
I have seen many fashion brands manufacturing denim in Japan and Turkey, two of the best technical denim makers. However, most fashion brands also focus on profits, and making jeans in Turkey is clearly cheaper than in the US, so from a financial point of view, Good American will have higher profit margins. I couldn’t find the exact location where Good American manufactures in Turkey.
Common Questions About Where Is Good American Made
These are the most common questions about where is Good American made.
Is Good American Expensive?
Yes, Good American jeans are more expensive than some high premium fashion brands and definitely more pricey than mass markets labels, so not everyone can purchase from this brand. Most jeans are above the $170 price tag, which is a lot for most people.
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Where Are Good American Jeans Made
Good American jeans are manufactured in the US and Turkey. When in-store checking Good American jeans labels, I found both countries in the tags.
Conclusion
So where is Good American made? Mainly in China, but you can also expect some other countries like the US, Turkey, and Mexico. I didn’t find any other countries in-store, but I guess Good American manufactures a small percentage of its products in more countries.